Expansion
Fortified wine production dominated the industry throughout the first part of the 1900s and Penfolds gained a strong reputation for its fortified wines during the 1920s and ‘30s. Between the world wars the market for fine table wine in Australia was extremely limited. Penfolds did, however, produce an ‘Italian Red’ for Italian migrants working the cane fields of Queensland.
In 1943, Penfolds acquired the highly regarded and valuable Auldana Vineyard and winery – adjacent to the Magill vineyard. In 1945, Penfolds purchased the Kalimna Vineyard in the Barossa Valley – at this time the largest vineyard in South Australia. By the late 1940s Penfolds had acquired or planted vineyards in McLaren Vale, Griffith, the Hunter Valley and Minchinbury.
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